Rosanna Gamson / World Wide
A non-profit dance theater that connects extraordinary theatrical educators with professional and amateur performers.
Persona Hypothesis
Defining two primary personas for a non-profit organization: educators and performers
Interview Questions
Five persona interviews were conducted in the greater Los Angeles area. I found interviewees who have interests in dance and performance-related workshops.
Theatrical Educator as one of my primary personas
Performer as one of my primary personas
Goal-Directed User Scenario
I generated this goal-directed user scenario based on my five persona interviews
Four use cases for this website
User Stories
Sitemap with Functionality List
Desktop wireframes for full-size webpages
Wireframes with visual design for responsive screens
The wireframes demonstrates the hierarchical structure of all pages for this website
Final version of the prototype
1.0 Homepage and 2.0 About Us
Navigation/ Menu
3.0 Workshop, 4.0 Instructor, and 5.0 Donation Pages
Prototype on Sketch Cloud
Prototype Demo Script for Primary Pages
Prototype Screens for Primary Pages
User Research Plan
Expecting five usability tests on Validately.com
Validately Usability Test
Test Results
Results were collected by Apr.14, 2019. Participants had different understanding on the easiness of the tasks. Most of them were able to finish all tasks in reasonable time periods.
Follow up questions help me to have a better understanding of my overall design and branding for this organization.
Validately User Tests
All participants failed my last task. I created a highlight reel video collection to record all their attempts.
Highlight Reel Video: https://drive.google.com/drive/folders/1UyUP3Loo2vgHSj1NMUoeIzIjkdeG8AUg?usp=sharing
Some issues I already fixed in my last version of the prototypes. Some issues I would definitely avoid if I can work on my next iteration of Rosanna Gamson / World Wide's website.
